Wayne Gretzky, former professional hockey player, once observed that “you miss 100% of the shots you never take.” 

Ideas are easy.  Executing on the idea is another story.  I’m sure other people thought of selling books on the internet, Jeff Bezos did it.  Other people thought gas guzzling cars could be electric, Elon Musk did it.  Starting something new can be scary, uncertain…it opens the possibility of failing…and no one wants to fail. 

Nothing starts until you commit.  ‘Doing’ begins with commitment.  It’s the tip of the iceberg.  It starts the snowball to gently roll. 

Commitment creates courage; thereby dissipating discomfort, uncertainty, and fear. 

Courage creates capability, eliminating all alternatives except success.

Capability leads to confidence, which leads to another idea…which you decide to commit to…which starts the process over again.

You miss 100% of the shots you never take.  There’s never been a better opportunity to execute on the idea and live the purpose that beats inside your heart. 


Be Courageous. 

Develop the Capability. 

Be Confident. 

Take the shot.




Hat tip: Dan Sullivan, Strategic Coach